Louise’s storefront and painted pink sign on North Street, Onancock
Onancock, Virginia

A new boutique in historic Onancock.

Clothing, jewelry, and gifts with personality — inside a circa-1900 storefront on North Street.

New arrivals weekly · Clothing · Jewelry · Gifts · 2 North Street, Onancock · Tue–Fri 10–5 · Sat 9–3

Inside the shop.

Paper daisies under the pressed-tin ceiling
Under the tin ceiling
Embroidered blouse, bee-clasp bag, and a paper lantern — a shop vignette
Window dressing
The jewelry table beneath the painted Louise's sign
The jewelry table
Giant paper daisies over the black-velvet jewelry table
The daisies · summer
A rack of red, white, and navy with a painted rose bouquet
Red, white & navy
The hutch of white serveware and gifts
Gifts & serveware
Audrey and Marilyn prints above the earring wall
Audrey & Marilyn
Two racks side by side — blues to brights
The racks — blues to brights
The raspberry velvet chair beneath a pink-bowed wreath and arched mirror

A new shop in an old building.

Louise's is named for Lou's grandmother, Louise Lankford — one of the sassiest, classiest ladies she ever knew. The shop means to live up to her.

How a schoolteacher of 38 years came out of retirement to take over one of the Shore's last dress shops — in an old bank, with a 1938 Vogue and a Dior hat full of candy — well, that's a longer story.

Love, Louise’s
2025the year we opened
c. 1900the old bank
2 North Stold-town Onancock

Come see us.

Look for the pink script on North Street — a short walk up from the town wharf.

Louise's · 2 North Street, Onancock, VA 23417
(757) 787-1000 · louisesinva.25@gmail.com

Hoursthis week
MondayClosed
Tuesday10 – 5
Wednesday10 – 5
Thursday10 – 5
Friday10 – 5
Saturday9 – 3
SundayClosed
Get directions
01
The town wharf

Watch the workboats come in — a short walk down Market Street to the creek.

02
Roseland Theatre

The town's vintage movie house, marquee and all.

03
Ker Place

A 1799 federal mansion, now the historical society — two blocks over.

Check us out on Facebook

The latest updates — new arrivals and shop news, posted as they come in.

Notes from the shop.

New arrivals and Onancock happenings — about once a month, never more.

The list opens soon.